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Go Live Fast? Start with an MVP (Minimum Viable Product)

Go Live Fast? Start with an MVP (Minimum Viable Product)

Marleen van Hamersveld
Marleen Scherrenberg
14 July, 2025

You want to go live. Preferably yesterday. You have a great idea, you see the opportunities, and you want to move forward. But every time you talk to someone about development, the plans seem to get bigger, more expensive, and slower. Wireframes, sprints, use cases, phases, scopes, they’re all important, but what you really want is something you can use now.

Building success quickly?

You have an idea. A digital platform, a smart tool, an online service. Something that makes everything easier, faster, or more efficient. Maybe you’ve already sketched it out, the features are clear in your head, and you can picture exactly how it should look.

Then comes the moment you start building. Suddenly, you realize your idea will take at least six months, include dozens of features, and come with a hefty price tag without knowing if people actually want it. Stop. You don’t need to build everything at once. It’s often smarter to start small. Want to hit the market fast? Then an MVP is your best starting point.

What exactly is an MVP?

An MVP is essentially the basic version of your idea. It only includes the features needed to prove your concept works and provides value. You don’t need a full dashboard, five user roles with permissions, or a complete reporting module. What you do need is a functional foundation you can test, learn from, and improve.

Why choose a Minimum Viable Product?

Because building everything at once rarely goes well. Large projects often overrun, exceed budgets, and result in something that still needs changes because users don’t interact with it the way you expected.

An MVP breaks that pattern. You bring your idea to life quickly, get immediate feedback from real users, and discover where the real value lies. And because you haven’t built everything yet, you can easily pivot. Smarter, faster, and cheaper.

Let’s say you want to develop an app where customers can book appointments, fill out questionnaires, download documents, and communicate with your team. Instead of building everything at once, focus on the core of your idea. In this case: the booking system. That alone gives you a working first product. Once users start using it, you’ll immediately see where the pain points are, what feels intuitive, and what needs improvement. Only then do you expand based on the insights you’ve gained.

What we don’t do with an MVP

❌ Try to cram everything into your MVP “because it might be useful”

❌ Keep polishing and tweaking endlessly before launching

❌ Forget to actively gather user feedback

❌ Present your MVP as the final product (manage expectations!)

Isn’t it “too basic”?

An MVP isn’t inferior. It’s focused. You build something functional without unnecessary complexity. Don’t expect a finished product, but a solid starting point ready to grow. You’ll save time and money, and you’ll avoid building features no one ends up using.

No feature overload. Just an MVP that works.

We’ll help you turn your idea into an MVP you can launch quickly. We think along with you about what’s truly needed and what can wait. We consider not just the technology, but the process, the users, and your long-term goals. No bloated project plans, no months of waiting. A first version you can test, improve, and build upon in no-time.

Mark Scherrenberg
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