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PWA’s as a smart business solution

PWA’s as a smart business solution

Marleen van Hamersveld
Marleen Scherrenberg
8 October, 2024

Progressive Web Apps (PWAs) combine the best of both worlds. The accessibility of websites and the functionality of native apps, making them an attractive option for businesses looking to strengthen their digital presence. Let’s explore the future of PWAs and the advantages they offer.

What are Progressive Web Apps?

Progressive Web Apps are websites that behave like native apps. Built with modern web technologies, PWAs can be added to a smartphone’s home screen and provide an app-like experience, without needing to download anything from an app store. They are responsive, fast, and even work offline, making them ideal for a wide range of use cases.

PWAs as a smart business solution

The rise of PWAs is no coincidence. They offer many advantages that make them increasingly popular across industries and company sizes. Essentially, a PWA is a website enhanced with service workers to store components locally, enabling offline access. Here are some key benefits:

Fast Load Times

PWAs load quickly, even on slow internet connections. This greatly enhances user experience, reduces bounce rates, and increases conversion.

Offline Accessibility

Thanks to caching, users can access core app features even without an internet connection. A key advantage for users in areas with limited connectivity.

No app store required

Unlike native apps, PWAs don’t need to be published on app stores. This removes user friction and avoids manual update processes. Updates are deployed automatically in the background.

Cost-effective

PWAs are generally more affordable to develop than native apps since you don’t need separate builds for iOS, Android, web, or desktop. A single PWA works across all platforms.

SEO-friendly

Since PWAs are technically websites, they are indexable by search engines. This means your app benefits from organic traffic. Something native apps typically can’t offer.

Higher engagement

PWAs can send push notifications, allowing businesses to stay connected with users and drive repeat visits, engagement, and conversions.

What can we expect from PWAs?

The future of Progressive Web Apps is looking bright. As browser support expands and web technologies advance, PWAs will become an even more compelling choice for businesses.

Broader industry adoption

While e-commerce and publishing are already leveraging PWAs, industries like healthcare, education, and finance are next. The accessibility and flexibility of PWAs make them ideal for nearly any sector.

More features & integrations

PWAs will continue gaining new capabilities. Including deeper hardware access (e.g., camera, GPS), improved offline performance, and stronger security.

Better browser support

Modern browsers are continuously adding new PWA capabilities. As support improves, the line between PWAs and native apps will blur further.

A smarter way to build fast, flexible apps

Progressive Web Apps represent the future of web and app development. For businesses worldwide, PWAs will play a central role in digital strategy. By investing in PWAs today, you gain a powerful, future-ready solution that brings you closer to your customers.

Mark Scherrenberg
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